RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.
There are currently approximately 310 individual stations on the survey and results are published every quarter.
The Media Research Group held its annual conference in Berlin last week, celebrating a golden 50th anniversary. The conference theme was appropriately titled ‘Breaking Down Barriers’ and these are the thoughts of the RAJAR CEO Jerry Hill.
In today's connected environment radio has transformed into a truly anytime, anywhere, anyhow experience. The MIDAS Survey is designed to provide context and insight into how, when and where radio content is being consumed in this liberated environment