RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
About Joint Industry Currencies
The Joint Industry Currencies (JICs) are owned by the industry – advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium. About - The Organisation
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within this liberated environment; including device usage, activities, location, who listened with. Includes Audio Types such as Podcasts, Live and Catch Up Radio, On Demand Music Services.