RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
About Joint Industry Currencies
The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium. They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium. Read more
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within this liberated environment; including device usage, activities, location, who listened with. Includes Audio Types such as Podcasts, Live and Catch Up Radio, On Demand Music Services.