Key Facts

Why RAJAR is important to the industry

Providing an industry currency

  • RAJAR estimates listenership of over 300 radio stations – who listens, where, when and how.
  • It is the trading currency for radio broadcasters.
  • It is used by media agencies to plan and buy advertising in radio airtime.
  • It is used by radio owners to pitch for business, sell advertising airtime and monitor programmes performance.

The value of a common currency

  • both agencies and media owners use the same source of information in their transactions
  • this provides an open and transparent basis for conducting business